By using shape, material and design to optimize packaging performance Superfos has created an attractive and super functional container with eye catching appeal and supreme logistic qualities. The name is SuperCube®

Cubes and diagonals are not necessarily boring mathematics. In a world where the most common shape of containers and pots is round these factors offer supreme logistical advantages, unique eye-catching design and user-friendliness. The newly launched SuperCube® is a bright example of this.

Today, differentiation is paramount to win consumer preferences, and packaging is a very visible parameter to ensure differentiation and visibility. But it takes more to make a pack attractive. It has to be efficient in production and handling, and must help create preferences for a brand,” says Sales and Marketing Director Martin Malmros from Superfos.

Cubism for packs
“When developing SuperCube®, our focus has been on creating a solution where shape and design interplay to optimize all aspects. The goal has been to create a full solution that adds value in product handling and in relation to the consumer,” says Martin Malmros.