News > Archive News > Ice cream for singles | ||||||||||
| Ice cream for singlesIce cream served in practical individual packaging designed for single or two person households will position AhusGlass as one of the leading brands in Sweden Today, 67 percent of all households in Sweden consist of one or two persons. To cater to this market, the Swedish ice cream manufacturer Svenska Glasskioskan AB now markets its well-known brand in a new two-tier packaging. Svenska Glasskioskan AB is a newly founded company owned by Nestle and Ingman in cooperation. AhusGlass is to be a brand of the new company, which offers the market new innovative solutions accommodating consumer needs. Two halves - a lifestyle “The market has great potential and we wish to get a share of that. To achieve this, we offer consumers new packaging solutions which gives them the possibility to enjoy ice cream on their premises,” said Marketing Manager Thomas Lilja, Svenska GlassKioskan. |
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